Built on Rebellion, Not Hype

Our Story

For over a decade, we watched the beauty industry sell women empty promises and endless distractions. REBEL X exists to strip that away. We create precision formulas for women over 50 who refuse to settle because your skin has evolved, and your skincare should work as hard as you do.

Tina Rowhanian, founder of REBEL X Skincare, wearing strapless white dress with REBEL X logo print in black and white portrait photo with skincare products in background
From the Founder

A Brand Born From Rebellion

REBEL X began as an act of defiance. For over a decade, I worked one-on-one in the treatment room, helping women care for their skin and teaching them how to cut through the noise. But outside those walls, I saw a larger problem: an industry built on empty promises, distractions, and the endless cycle of product-hopping, miracle serums, and devices.

And, at moments, I wasn’t immune to this either.

Eventually, frustration set in. That frustration evolved into a natural inclination to protect all of us from the relentless beauty machine.

That’s why REBEL X was created: not to sell illusions, but to strip them away. You won’t find empty promises here — only truth, performance, and respect for women’s intelligence.

  • The beauty industry sells us a battle we were never meant to fight. I reject the idea that age is an enemy. To me, beauty isn’t measured in youth — it’s the mark of a complex and vibrant life, defined by experience and sharpened by time.

    Yet beauty is also sacred... it's as old as the Universe itself. We were created to witness, admire and be in awe of it. 

    This is not about self-obsession or chasing youth, but about having the right relationship with ourselves and the world around us. To feel radiant and move forward with freedom, purpose, and higher priorities.

  • REBEL X is more than skincare — it is a state of mind. True confidence comes from authenticity — from having faith in yourself rooted the Latin con fides — “with faith”. When women move through life with authentic confidence, they see more clearly what is real and what is a facade. That’s what I want this brand to stand for: a philosophy that authorizes women to choose themselves over the status quo.

  • REBEL X isn’t just about skin. It’s about living with intention. It’s about curiosity, discernment, and refusing to let society dictate your worth.

    It’s about choosing possibility over prescription, freedom over expectation.

    This is my story. 

    This is our moment.

    Welcome to REBEL X.

REBELX HydraFirm Cellular Serum texture showing clear blue gel with bubbles on white background
Collection of RebelX skincare products including a serum, cream, and dropper bottle on a white background.

A deeper look into the story...

Beyond The Skin

The Rebel

Born in 1971 and carrying a spirit of rebellion from the very beginning — curious, questioning, challenging, and always seeking what lies beneath the surface — that same drive led me to challenge convention and create something entirely my own.

That rebellious streak was never about defiance for its own sake, but about discerning what’s real and freeing ourselves from the endless cycle of distractions. Rules and conventions have always felt more like invitations — to look deeper, to ask why, and to find a better way forward.

That instinct — to question, challenge, and strip away the unnecessary — lives in the DNA of REBEL X: Uncomplicated. Unfiltered. Uncompromised.

The X

The X carries a deeper story.

Adopted as an infant — and before being given a legal name at 4 months — I imagined myself marked only by an X on a crib. A blank slate.

That X now represents possibility. It symbolizes that we can create our own identity, aesthetic, and story at any stage of life. That is what I want women to feel when they step into the REBEL X vibration: the freedom to define our own identity, our own aesthetic, our own story at any stage of life.

REBELX Retinol serum with micro-encapsulated retinol in black dropper bottle, 1 fl oz size
Science, Not Selling

Proudly Made in America

Every REBEL X formula is created, crafted, and produced in the United States under the highest pharmaceutical standards. Our products are manufactured in an FDA-regulated, GMP-compliant facility in New York, where every step of production is tightly controlled for safety, consistency, and purity. Each formula is clinically tested for use on post-procedure and compromised skin and utilizes therapeutic levels of actives and antioxidants for true, measurable change. When possible, raw ingredients are refined to 90% purity—the highest level achievable in pharmaceutical science—ensuring maximum efficacy with minimal irritation.

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We Stand Behind Every Formula

365-Day Guarantee

We give you a full year to try our products risk-free. If something doesn't work for your skin, we'll make it right—no questions asked. That's how confident we are in what we've created. Have concerns or need guidance? Our team is ready to help.

Why Women Choose Us

REBEL X Skincare customer testimonial featuring woman sharing her positive experience with clinical-grade anti-aging skincare products designed for women
I am now 56 and have been lazy when it comes to skin care. I have rosacea and now my skin feels great, looks great. It is working really well for me.
Debbie S / Idaho

As a 65 plus woman, I feel foolish trying out skin products with models who are half my age (then I wonder why it ‘s not working for me?). I have become an advocate for this line and get compliments all the time, from complete strangers. I love the Vitamin C.

Alice M / Texas
REBEL X Skincare customer testimonial featuring woman sharing her positive experience with clinical-grade anti-aging skincare products designed for women
After just 3 weeks of using the products, My father in law asked me if I had work done to my face. He noticed the difference.
Gill H / Idaho

I had scheduled a major procedure and was actually able to put it off for over a year because of my results.

Lisa S / California
REBEL X Skincare customer testimonial featuring woman sharing her positive experience with clinical-grade anti-aging skincare products designed for women
At 54, I am more confident than I have ever been. I use the serum kit and obsessed with the tinted SPF. Even my boyfriend commented on how good my skin looks!
Arlene B / Florida

I’m almost 59 and menopause made my skin dry and dull. I use the Retinol and Tinted SPF and loving my results!

Michelle L / Arizona
REBEL X Skincare customer testimonial featuring woman sharing her positive experience with clinical-grade anti-aging skincare products designed for women
I treat every drop like gold!!
Debbie / California

I booked a private consultation and so glad I did. I was finally able to learn about my skin, and how to best use all of my skincare products.

Karen B / New York
REBEL X Skincare customer testimonial featuring woman sharing her positive experience with clinical-grade anti-aging skincare products designed for women
I use every single product in this line… it has tightened, brightened and strengthened my skin beyond what I thought was even possible in my 70’s. Women must know about this.
Deborah B / California

I’m 62, and my skin has never looked better. I always get compliments on my skin, in women’s bathrooms, at events, and even from men!

Norma O / Utah
REBEL X Skincare customer testimonial featuring woman sharing her positive experience with clinical-grade anti-aging skincare products designed for women
I’ve been using this line for 3 years and it has helped me turn back time and the results are VISIBLE. When I look back at the pictures I am astonished at the difference!
Kim W / California

I LOVE the post procedure products!! I got a Halo laser and this helped me recover fast. and got me back to work sooner than I thought.

Marcia L / Oregon

Loyal Customer

REBEL X Skincare customer testimonial featuring woman sharing her positive experience with clinical-grade anti-aging skincare products designed for women
I switched over from another (very popular) line, and it was a whole new ballgame. A tiny bit goes a LONG way. I went from ordering products every 90 days to just twice a year!! LOVE!
Melissa M / Washington