Built on Rebellion, Not Hype
For over a decade, we watched the beauty industry sell women empty promises and endless distractions. REBEL X exists to strip that away. We create precision formulas for women over 50 who refuse to settle because your skin has evolved, and your skincare should work as hard as you do.
REBEL X began as an act of defiance. For over a decade, I worked one-on-one in the treatment room, helping women care for their skin and teaching them how to cut through the noise. But outside those walls, I saw a larger problem: an industry built on empty promises, distractions, and the endless cycle of product-hopping, miracle serums, and devices.
And, at moments, I wasn’t immune to this either.
Eventually, frustration set in. That frustration evolved into a natural inclination to protect all of us from the relentless beauty machine.
That’s why REBEL X was created: not to sell illusions, but to strip them away. You won’t find empty promises here — only truth, performance, and respect for women’s intelligence.
The beauty industry sells us a battle we were never meant to fight. I reject the idea that age is an enemy. To me, beauty isn’t measured in youth — it’s the mark of a complex and vibrant life, defined by experience and sharpened by time.
Yet beauty is also sacred. It’s all around us in the skies, the mountains, the oceans and yes, the people. Beauty is as old as the Universe itself. We were created to witness, admire and be in awe of it.
This is not about self-obsession or chasing youth, but about having the right relationship with ourselves and the world around us.To feel radiant and move forward with freedom, purpose, and higher priorities.
REBEL X is more than skincare — it is a state of mind. True confidence comes from authenticity — from having faith in yourself rooted the Latin con fides — “with faith”. When women move through life with authentic confidence, they see more clearly what is real and what is a facade. That’s what I want this brand to stand for: a philosophy that authorizes women to choose themselves over the status quo.
REBEL X isn’t just about skin. It’s about living with intention. It’s about curiosity, discernment, and refusing to let society dictate your worth.
It’s about choosing possibility over prescription, freedom over expectation.
This is my story.
This is our moment.
Welcome to REBEL X. Let’s kick ass and take names — together.
It’s About To Get Real…
Born in 1971 and carrying a spirit of rebellion from the very beginning — curious, questioning, challenging, and always seeking what lies beneath the surface — that same drive led me to challenge convention and create something entirely my own.
That rebellious streak was never about defiance for its own sake, but about discerning what’s real and freeing ourselves from the endless cycle of distractions. Rules and conventions have always felt more like invitations — to look deeper, to ask why, and to find a better way forward.
That instinct — to question, challenge, and strip away the unnecessary — lives in the DNA of REBEL X: Uncomplicated. Unfiltered. Uncompromised.
The X carries a deeper story.
Adopted as an infant — and before being given a legal name at 4 months — I imagined myself marked only by an X on a crib. A blank slate.
That X now represents possibility. It symbolizes that we can create our own identity, aesthetic, and story at any stage of life. That is what I want women to feel when they step into the REBEL X vibration: the freedom to define our own identity, our own aesthetic, our own story at any stage of life.
We give you a full year to try our products risk-free. If something doesn't work for your skin, we'll make it right—no questions asked. That's how confident we are in what we've created. Have concerns or need guidance? Our team is ready to help.
